Hypothesis Engine

SparkBeyond adds the ‘why’ dimension to enterprise analytics, surfacing the underlying factors that shape your business reality.

Discover core drivers of KPIs and business outcomes

Keeping teams aware of underlying factors that drive performance

Adapt performance insights to changing market conditions

By continuously exploring millions of insight hypotheses on complex data ecosystems

Build hyper-granular audience and SKU segments

Powering nuanced interventions and personalization across all channels

Interact with business insights in plain English

Promoting collaboration and trust between all stakeholders

Powering data-rich environments
with driver discovery AI

The Best-In-Class In Every Category:
Powered By SparkBeyond

Ravi Santhanam

HDFC CMO

“Our partnership with SparkBeyond…ensures our customer propositions are intelligent and tailored, and go beyond banking to address customer needs that may involve both banking and non-banking products and services.”

Ravi Santhanam

HDFC CMO

“Our partnership with SparkBeyond…ensures our customer propositions are intelligent and tailored, and go beyond banking to address customer needs that may involve both banking and non-banking products and services.”

Ravi Santhanam

HDFC CMO

“Our partnership with SparkBeyond…ensures our customer propositions are intelligent and tailored, and go beyond banking to address customer needs that may involve both banking and non-banking products and services.”

Unique Capabilities

Root Cause Analysis

Learn more →

React in real time by leveraging AI to trace problems to their origins, and pinpoint underlying drivers of interlinked KPIs

Micro-segmentation

Learn more →

Bypass cognitive bias by identifying granular microsegments for targeted action across multiple channels

Blindfolded Analytics

Learn more →

Collaborate with third parties by leveraging out-of-reach proprietary and confidential data sources – without compromising security and privacy

Read on

Supercharge successful AI adoption in finance

Most large financial institutions have recognized the need to digitize their customer experiences, but not all banks fully understand the need to leverage their data – leaving AI adoption lagging.

Supercharge successful AI adoption in finance

New data models for a new world

Nearly all existing models have been invalidated by the coronavirus pandemic. They will presumably be invalidated again as the situation evolves as the world recovers. Even after recovery, it is unlikely that we will return to where we started before the crisis began. So how does that affect our data models?

The Game Changers: AI in Banking

AI analytics helps major banks stay connected to their customers – especially during the dramatic rise of online financial management use. As leading banks apply a range of strategies to navigate the new normal, AI analytics is opening greenfield opportunities to raise profits, combined with agility and ethical responsibility.

Guided by a Moral Compass

The real world is messy. Our Moral Compass guides how SparkBeyond and its partners make decisions for the right reasons.

SparkBeyond adds the ‘why’ dimension to enterprise analytics, surfacing the underlying factors that shape your business reality.

Discover core drivers of KPIs and business outcomes

Adapt performance insights to changing market conditions

Build hyper-granular audience and SKU segments

Interact with business insights in plain English

Powering data-rich environments
with driver discovery AI