Personalization is key to utilizing today’s wealth of data. SparkBeyond Discovery helps marketers understand each customer, anticipate their unmet needs, and tailor campaigns, whether local, global, niche or scale.
To uncover thousands of previously hidden patterns driving customer behavior, Discovery aggregates internal datasets – browsing history, product reviews, purchase, history – and combines them with external data ranging from social media trends, footfall/mobility, geospatial (mapping), weather, demographic, psychographic, trade and economic indicators.
By automatically testing millions of hypotheses on selected criteria and generating thousands of novel insights, the platform can help a media buyer, for example, determine the subtle factors affecting ratings (typical viewer, fan groups, in-episode attributes etc) and optimize social media strategies.
Predictive insights continue to update automatically, mapping the evolving consumer landscape every 24-hours to generate optimized ad spend plans and recommend targeted promotions that reflect consumers’ multi-platform consumption.
With global connectivity continuing to evolve, a leading telco aimed to grow revenues via an advertising platform exposed to industry partners. SparkBeyond developed a standard engine that ingested ad campaign results, connected telco data assets with external data sources and embedded analytics into the existing business process. It identified predictive drivers across target personas (gamer, hipster etc) to drive the following outcomes:
AI-powered problem-solving technology helps identify hyper-personal campaign opportunities and deliver click-through at the right time, on the right device. Putting customers first has always been a campaign maxim, but today’s scale-generated customer data makes hyper-personalization an imperative.
SparkBeyond delivers AI for Always-Optimized operations. Our Always-Optimized™ platform extends Generative AI's reasoning capabilities to KPI optimization, enabling enterprises to constantly monitor performance metrics and receive AI-powered recommendations that drive measurable improvements across operations.
The Always-Optimized™ platform combines battle-tested machine learning techniques for structured data analysis with Generative AI capabilities, refined over more than a decade of enterprise deployments. Our technology enables dynamic feature engineering, automatically discovering complex patterns across disparate data sources and connecting operational metrics with contextual factors to solve the hardest challenges in customer and manufacturing operations. Since 2013, SparkBeyond has delivered over $1B in operational value for hundreds of Fortune 500 companies and partners with leading System Integrators to ensure seamless deployment across customer and manufacturing operations. Learn more at SparkBeyond.com or follow us on LinkedIn.
Apply key dataset transformations through no/low-code workflows to clean, prep, and scope your datasets as needed for analysis
Apply key dataset transformations through no/low-code workflows to clean, prep, and scope your datasets as needed for analysis
Apply key dataset transformations through no/low-code workflows to clean, prep, and scope your datasets as needed for analysis
Apply key dataset transformations through no/low-code workflows to clean, prep, and scope your datasets as needed for analysis
Apply key dataset transformations through no/low-code workflows to clean, prep, and scope your datasets as needed for analysis
Apply key dataset transformations through no/low-code workflows to clean, prep, and scope your datasets as needed for analysis