Product Marketing

A Heads-Up About Our Process:
As part of the interview, you’ll get to flex your creative muscles in a short writing & design challenge.  Expect to spend a few hours using your favorite AI tools to whip up content that shows off your creativity and problem-solving skills. If the idea of “prompting” your way to brilliance excites you, we want to see what you can do! (If not, this might not be your jam.)

Key Responsibilities:

• Develop and refine product positioning and messaging, tailored by industry and buyer persona
• Translate complex AI/LLM capabilities into compelling value propositions for business and technical audiences
• Lead go-to-market strategy for launches and feature releases, collaborating with Product, Sales, and Growth
• Create and maintain sales enablement assets (one-pagers, decks, battlecards, demo scripts, case studies)
• Build polished materials using design templates and AI tools-no designer required
• Develop interactive demos and customer-facing presentations, leveraging Gen-AI tools
• Drive high-impact content (articles, whitepapers, success stories) and vertical-specific collateral
• Conduct market research and competitive analysis to inform positioning and product strategy
• Gather and synthesize customer insights to advocate for market-driven development
• Manage public and analyst relations, securing media coverage and executive visibility
• Support conference preparation, sponsorships, and event strategy
• Ensure alignment across Product, Sales, Marketing, and Partnerships

AI & Design Tool Proficiency:
We want candidates who are comfortable using AI tools for content and design, e.g.:

• ChatGPT, Gemini, Perplexity (for content, ideation, research)
• Uizard, Figma AI, Adobe Firefly, Adobe Sensei, DesignerGPT (for design, prototyping, and presentations)
• Canva AI, Attention Insight, and other Gen-AI platforms for rapid asset creation
• BYOT (Bring Your Own Tools - we expect the best tools to change ALL the time, so we want to see what/why/how you use tools)

What You’ll Bring:

• 5+ years in B2B product marketing for enterprise SaaS, AI, or data/analytics
• Proven success launching and scaling products in technical, competitive markets
• Understanding of AI/ML, LLMs, and enterprise buyer journeys
• Exceptional storytelling, writing, and communication skills
• Strong eye for design and experience using Gen-AI tools for content and visual asset creation
• Experience developing sales enablement and training materials
• Strong analytical skills and comfort with market research
• Collaborative, strategic thinker with a bias for action
• Experience with industry events, analyst relations, or PR is a plus

Why SparkBeyond?

• Shape the future of enterprise AI optimization
• Collaborate with visionary founders and a global world-class team
• Play a key role in our next phase of growth
• Hybrid work environment (Netanya office + remote)
• Most importantly: You’ll have a lot of fun while learning tonnes and making a big next step in your career!

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